{"product_id":"ignite-statement-heavyweight-tee","title":"IGNITE Statement Heavyweight Tee","description":"\u003cp\u003e\u003cstrong\u003eStart the fire. Keep it burning.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eThe IGNITE Statement Tee represents the mindset behind the brand: start with intention, keep moving forward, and continue becoming more than you were before.\u003cbr\u003e\u003cbr\u003eIntention starts it.\u003cbr\u003eGrowth develops it.\u003cbr\u003eThe next step keeps you moving.\u003cbr\u003eInspiration fuels it.\u003cbr\u003eTenacity sustains it.\u003cbr\u003eEvolution is the result.\u003cbr\u003e\u003cbr\u003eA subtle embroidered IGNITE sits on the front, while the back carries the principles behind the word and the reminder: START THE FIRE. 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